Inbound Marketing
Build a thriving content ecosystem and marketing functions to generate leads, nurture subscribers and orchestrate your company's growth.
Marketing Operations and Reporting
- An introduction to tracking marketing campaigns with HubSpot
- An introduction to marketing reports in HubSpot
- Marketing Campaign Setup + Organization
- Marketing Contact Self-Regulation
- Basic Marketing Performance Reporting
- Lead Creation + Attribution Reporting
- Customer Journey Analytics
Generate Leads
- An introduction to generating leads with HubSpot
- Implement MQL Assignment and Handoff System
- Build Newsletter Conversion System
- Configure Ad Campaigns and Reporting
- Launch Chatbot for Lead Generation
- Optimize + Standardize Website Forms
Nurture Leads
- An introduction to nurturing leads with HubSpot
- New Subscriber Nurture Campaign(s)
- Configure Email Marketing Ecosystem
- Stale Prospect Nurture Campaign(s)
- Implement Lead Scoring
Produce Content
- An introduction to SEO with HubSpot
- An introduction to content marketing with HubSpot
- Design + Develop Marketing Templates + Assets
- Set Up Podcast
- Migrate Blog to HubSpot
- Create Case Studies
- Migrate Website to HubSpot
- Set Up SEO Tools + Topic Clusters
- Activate Global Website CTAs
- Website Content Personalization