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Set Up SEO Tools + Topic Clusters

Description

Search engine optimization (SEO) is essential for driving organic traffic and capturing qualified leads. This milestone sets up HubSpot’s SEO tools and organizes your content into topic clusters, creating a cohesive structure that boosts search rankings. By aligning keywords, pillar pages, and supporting content, you’ll improve your website’s authority and visibility, making it easier for prospects to find you online.

Process Summary

  1. Keyword Research: Identify high-value keywords relevant to your business and audience.
  2. Topic Cluster Planning: Organize content into clusters around core topics, linking pillar pages with supporting articles.
  3. SEO Tool Configuration: Set up HubSpot’s SEO tools to track keywords, analyze content performance, and provide optimization recommendations.
  4. Content Optimization: Optimize existing content for search engines, including metadata, alt text, and internal linking.
  5. Testing and Reporting: Test the setup and create reports to monitor SEO performance over time.

Requirements

  • A list of target keywords or topics relevant to your business.
  • Access to existing website content for optimization.
  • Collaboration to define core topics and pillar page structure.

Milestone in Action

Demo video coming soon.

Key Outcomes

  • A well-structured SEO strategy that enhances website visibility.
  • Improved keyword tracking and content optimization tools.
  • Increased organic traffic through targeted, authoritative content.