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Adopt Buyer Intent Tools

Description

Buyer intent tools provide your sales team with invaluable insights into which companies are actively engaging with your brand. By leveraging HubSpot’s buyer intent features, this milestone enables you to identify high-priority prospects based on their website activity, such as visits, unique visitors, and specific pages viewed. We’ll configure buyer intent tracking, define target markets, and set up reporting to help your team focus their efforts on prospects that are already showing interest. This empowers your team to act on warm opportunities, refine their outreach strategy, and close more deals with less guesswork.

Process Summary

  1. Buyer Intent Configuration: Set up buyer intent tracking using the HubSpot tracking code to match website visits to companies.
  2. Target Market Definition: Collaborate to define and segment specific target markets for intent analysis.
  3. Behavior-Based Scoring: Create criteria for defining intent based on visit counts, unique visitors, and pages viewed.
  4. Custom Reporting: Build dashboards to track buyer intent activity, including high-interest companies and their engagement patterns.
  5. Team Training: Train the sales team on how to interpret buyer intent data and prioritize outreach efforts accordingly.
  6. Optimization: Regularly review and adjust intent criteria and reports to ensure alignment with business goals.

Requirements

  • A clear definition of target markets and criteria for identifying intent signals (e.g., high-value pages or visit thresholds).
  • Collaboration to identify high-priority industries or accounts to focus on.
  • Implementation of the HubSpot tracking code on all relevant web pages.
  • Feedback during training and testing to refine reports and outreach strategies.

Milestone in Action

Demo video coming soon.

Key Outcomes

  • Enhanced visibility into which companies are engaging with your website.
  • Focused sales efforts on warm, high-priority opportunities.
  • Better alignment of outreach strategies with buyer behavior.
  • Increased deal conversion rates by acting on actionable buyer intent insights.